Content writing is a little different from SEO writing in the sense that SEO articles are written in a way that the web page is easily found by search engines and clicked by readers. In an overview, SEO articles are seen as articles stuffed with keywords and written for the sole purpose of improving the page rank of a website.
Knowing how to optimize your articles will help improve your website’s traffic, but before doing so, it’s important that you know a little about what SEO is and how SEO writing is done.
Purposes of Search Engine Optimization
Give useful information
When writing an SEO article, keep in mind that your main purpose for writing is to provide your readers with valuable information. Avoid writing worthless articles just for the sake of improving your page ranking. Your page rank may improve, but if you don’t offer your readers with good content, they’ll leave your website and never visit again. What’s the purpose of ranking high when visitors don’t read what’s on your site?
Improve your website’s ranking
An article with useful information and is optimized properly would rank very high on search engines.
When you’ve written a very good article, people would want to put your write-up on their sites. This will increase your link popularity. If you don’t write good articles, your link popularity will not improve even if you rank high on search engines. This is why writing effective web content articles are very important.
Tips on SEO Writing
Write for your audience. The first phase of SEO writing is writing for a specific niche. SEO articles are always targeted at an audience that has the highest possibility of using the service you’re writing about or buying the product that you’re promoting. Make your article sound more personal, as if a friend is talking to a reader. This is not the time to think of keyword phrase or other writing technique. Your article should tell the readers what they can get from the product or the service that you’re offering. Limit writing cold, hard facts as your article would sound impersonal. Of course, it’s important to write facts, but do this in a way that your readers won’t feel like they’re reading a product’s brochure or a company profile
- Once you’ve finished writing, read your work out loud and listen to how the article sounds. This is the time to make changes in the tone of the article and correct writing mistakes such as wrong grammar and spelling.
- SEO comes after you’re done editing your article. Doing this last would help prevent you from creating a spammy article. This is an article that is stuffed with too many keywords that it loses its meaning.Have only one keyword phrase per article. This way, you won’t lose focus on the main topic.
- Use some synonyms in place of your chosen keywords, so you don’t repeat the same words all the time. Doing this will prevent you from sounding unnatural in your article. Insert these words in specific areas of the article. Rephrasing sentences would help you integrate keywords into your articles easily.
SEO writing is not hard to do. With a little practice, you’d be able to write good SEO articles without worrying about ending up with spammy write-ups.